***THIS POST CONTAINS UPDATES FROM THE ORIGINAL. UPDATES ARE IN RED.***
It's been too long, peeps! I've been off living my best life in the real world, but I haven't forgotten about you.
For the benefit of those who have NOT heard about this new product line, it comes with 3 pieces: Sulfate-Free Shampoo, Moisturizing Conditioner, and the All-in-One Styler. The set of 3 is normally $50 USD but (for now at least) if you buy the entire line, it is $45.
It's important to note that ALL THREE products in the LUS Brands curl line are Curly Girl (CG) friendly! So if you're following the CG method, these products are safe. Let's take a tour, shall we?
Step 1: Sulfate-Free Shampoo (for all curl types)
Although this shampoo is sulfate-free, it DOES have some lather, which I liked. I did the no-poo thing for years which is basically using a cleansing conditioner (think: DevaCurl no-poo) to wash my hair, but I still prefer some lather when I wash. The shampoo is completely clear, not pearlized like many moisturizing shampoos can be. I had to use a little bit more product than I would have liked due to the length and thickness of my hair, but overall I liked it. Also, the smell is nice.
Step 2: Silicone-Free Conditioner (for all curl types)
All of the tutorial videos for LUS Brand tell you that "less is more" with their products. Even with the length and thickness of my hair, I didn't feel I needed to use a crazy amount of this stuff. Where I'd probably rate the shampoo at around a 6 out of 10, I'm giving this conditioner a solid 9. It has GREAT slip and fantastic moisture. Also a fan of the smell.
*Keepin' it Real Moment*
Here's the honest truth: shampoos and conditioners marketed as "for curls" really aren't anything terribly unique or special. All you really need is any sulfate-free, silicone-free combo that gives extra moisture. Look for words like moisturizing, hydrating, or for dry/damaged hair. Whether or not it's marketed as a "curl" product doesn't really matter. A lot of times, though, those products are also LACED with sulfates and silicones so you have to be careful. The notion that you need a specific shampoo/conditioner combo designed for curls is false. What you wash/condition with really doesn't have much to do with how your curls are going to turn out as long as you have a good amount of moisture to keep them bouncy when you style.
That being said.... there's just something about having 3 products with the same packaging that makes a gal feel good. From one product junkie to another, I do like the aesthetic quality of using products from the same line.
Step 3: All in One Styler (available in Wavy, Curly and Kinky-Coily formulas)
Okie dokie.... THIS is where it gets real. In my experience, how your curls turn out after a good cleansing has about 50% to do with your technique and 50% to do with your styling product(s). The LUS Brands All-in-One Styler makes you believe it is the cure-all for the often multi-product life most of us curly girls live. I purchased the Curly formula. I followed the directions and applied this product pretty liberally to my soaking wet hair. I sectioned it off and make sure I had it evenly distributed and started the process of diffusing.
I wanted to love this product. I really, REALLY wanted to love this product. Within 5 minutes of the diffusing process I could see frizz starting to form and by halfway through I was past the point of no return. Not only were my curls not curling, but there was hardly ANY definition to ANYTHING on my head. I kept drying, kept diffusing, and it kept getting worse. By the time I was done I looked like I just rolled out of bed after partying like it's 1999, and not in a good way. The one good thing I can say is my hair smelled great. But it looked TERRIBLE. So terrible that I didn't even take a picture right away.
...BUT ALL IS NOT LOST!
I sprayed my hair down the next morning and added some curl custard, diffused and voila!
Me, post-panic, quasi-saving what was left of my curls after the disaster.
Here's the thing: gel may give hold, but rarely does it give much volume. That's what curl creams are for, which I avoid like the plague because they also give me frizz. Adding the gel allowed for the hold I needed and also gave me a volume I've been missing for a very long time. Also, less gel means less "crunch" and I hate crunchy curls.
Final Thoughts: On a scale of 1-10, I'd give LUS Brands a 3. They score points for great smell, lots of moisture and slip in the conditioner, and fun packaging. The lose points in cost ($45/set is steep, especially with the size of the products) and not-so-awesome and not-so-all-in-one-styling. However, the combo of their styler with my gel was wonderful. It also defeats the purpose of an all-in-one, but I still liked what I got. After requesting a refund for the product, the company made it clear that they have a no-refund policy on their products. Any unused portion may not be returned because, in their words:
"Personal care products are considered a hygenic product, and for sanitary reasons, we do not accept opened/used products for return or exchange. All of our products are manufactured in a GMP-compliant and FDA-registered laboratory in Canada. Once a product has left our facilities and has been opened/used, bacterial contamination becomes a serious concern. We take matters of hygiene and safety very seriously, and for this reason, we cannot take products back. We sincerely hope you understand our positioning, and appreciate receiving brand new and unopened products each and every time from our facilities!
We are confident you will love LUS products as much as our other customers do. If you are not completely satisfied after trying our products, please contact our care team at support@lusbrands.ca to discuss your feedback or concerns. We are here to help!"
This, quite honestly, is ridiculous. I can go to ULTA today and return any unused portion of ANY hygenic product and get my money back. I can't stand behind a company that doesn't back its product with ANY kind of exchange or refund policy. So, buyer beware. They will take your $50+ regardless of whether or not you're a happy customer. In this day and age, that is completely unacceptable. Under normal circumstances I may say that just because it didn't work for me doesn't mean it won't work for you. Give it a go. I can't, however, in good conscience, recommend anyone spend that kind of money if there is no way they will ever get it returned. My hope is the LUS company will learn from this and change the policy.